Manufacturing tours at Castle Bromwich




In line with advice from HM Government and Public Health England and to manage the well-being of our guests & employees, we have taken the decision to suspend tours and drive activities until further notice.

Customers who are affected will be contacted to rearrange their booking as soon as possible.

If you have any queries or would like to be kept informed about our experiences, please call 0121 786 6000 or 0121 786 6001.

Customers who wish to purchase gift vouchers are advised to purchase digital vouchers only at this current time.

Jaguar Land Rover takes the health and safety of our guests & employees very seriously. We will continue to monitor the situation and follow advice from Public Health England as well as our own Medical and Business Protection teams.

Thank you for your patience, understanding and support at this time.


Our range of manufacturing tours offer a variety of Jaguar Experiences.You will gain privileged access to step behind the scenes of our new state-of-the-art facilities and see the full production process.

The Tours are designed so that each stopping point affords the best possible view and allows ample time for questions and discussion. Guests will walk between stopping points.We recommend you dress accordingly and wear comfortable shoes. Please note Manufacturing Tours do not run on selected Bank Holidays and during Plant Shut Down.

If any guests have a disability that may impair access to the tour, please let us know in advance so we can meet their needs.

Jaguar manufacturing tours at Castle Bromwich


Go behind the scenes of Castle Bromwich, the home of Jaguar, to see our state-of-the-art production facility with our guided tour, and discover how the operation has developed from manufacturing Spitfire aeroplanes during the 1940s to today’s iconic supercars.

Prices from: £49

Classic Works Tour at Oxford Road


The state-of-the-art facility has seen us consolidate all our Classic operations under one roof, comprising 54 individual workshop bays and strip-down areas, a dedicated engine shop and space for up to 500 vehicles.

Prices from: £49

bespoke VIP manufacturing tour at Castle Bromwich


A VIP tour of our state-of-the-art production facility gives guests a unique opportunity to go behind the scenes of a premium British brand. The VIP Tour is tailored to suit your needs. Led by our expert host, you will experience the pioneering craftsmanship and logistics that go into building Jaguar’s award-winning models.

Prices from: £325