State of the Art manufacturing facilities at Castle Bromwich

MANUFACTURING TOURS

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MANUFACTURING TOURS

What does it take to bring to life some of the most technologically advanced cars in the world?
See 'Behind the Roar' at Jaguar Castle Bromwich and discover how the manufacturing operations have developed from building Spitfire aeroplanes in the 1940s, to iconic Jaguar vehicles.
And, you’ll get exclusive access to many areas of the facility that are being opened to the public for the first time.

Price per person £49.00
Price per child (10-16 years) £39.00

Jaguar XE being built by manufacturing robots at Jaguar Castle Bromwich

YOUR EXPERIENCE

As your tour starts you’ll receive a welcome drink and introduction before being taken back in time to learn how the Castle Bromwich manufacturing operations served the nation during the war years, when the facility was a primary location for building Spitfire fighter aircrafts in the 1940s.

You’ll learn how its unparalleled expertise in advanced aluminium manufacturing was developed further to produce the iconic Jaguar vehicles on the roads today.

Bringing you forward 78 years, you’ll be shown around the brand new Body In White facility. Here, you'll witness aluminium body panels being formed into unrivalled lightweight architecture.

Then, we’ll take you backstage to the Press Shop, where body panels are formed for Jaguar's unrivalled lightweight aluminium architecture. You’ll see the world's largest aluminium press in action, built to create F-TYPE's state-of-the-art unique, sleek, aerodynamic form.

Next you'll meet Jaguar's robotic army, riveting, sealing and welding in perfect sync, with overhead platforms ensuring a first-class view.

Then, you’ll be taken on to the mind-blowing logistics of Trim and Final, where everything comes together.

Orange robots spot welding a Jaguar XJ on the Jaguar Experience Manufacturing Tour at Castle Bromwich

Duration: 3 Hours

Tour Timings:
Monday to Thursday: 9am and at 1pm

Closed Weekends and Selected Bank Holidays

Subject to Plant holidays.

Experience Terms and Conditions Apply.
Please click here for details.

BOOKING INFORMATION

For more information on booking and availability

Call us on 0121 786 6000/6001 (local rate call)
Or email castlebromwich@jaguarexperience.com

BOOK NOW

GIFT VOUCHERS

Most gifts are soon forgotten. But an experience lasts a lifetime. If there’s someone special in your life, show them with a Jaguar Experience gift voucher.

BUY A GIFT VOUCHER

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GETTING HERE

ADDRESS
The Jaguar Visitor Centre - Castle Bromwich,
Chester Road, Castle Vale, Birmingham, B35 7RA, UK

CAR PARK SATNAV COORDINATES:
52°30’55”N
52.515289,

Please check your route before you travel.

FROM M6 EASTBOUND
At junction 6, take the A38 exit to Lichfield. At the roundabout, take the 3rd exit onto Tyburn Rd/A38. In 2 miles turn right onto Kingsbury Rd/A38. Follow for 0.8 miles then, at the next roundabout, take the 4th exit onto Chester Rd/A452 dual carriageway. In half a mile you'll reach the Spitfire roundabout. Go right round, taking the fourth exit, now heading north on the Chester Rd/A452. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.

FROM M6 WESTBOUND
At junction 5, take the A452 exit to Birmingham (E)/Sutton Coldfield. At the roundabout, take the 3rd exit onto Newport Rd/A452. Go straight across the Spitfire roundabout. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.

Parking is free.

IMPORTANT VISITOR INFORMATION

  1. HOW DO I BOOK?

    For more information on booking and availability

    Call us on 0121 786 6000/6001
    or email castlebromwich@jaguarexperience.com

    BOOK NOW
  2. DO I NEED TO BRING ANYTHING?

    The Tour at Castle Bromwich is extensive so we recommend you dress for comfort and wear sensible footwear. Handbags, rucksacks and other types of hand luggage, are not allowed in the factory. You can leave items securely in The Jaguar Visitor Centre. We want you to be able to get up close to our production vehicles during the Tour. We may supply protective over wear to cover items such as watches, jewellery and belt buckles. Our advice is to leave such items securely at home.

    When visiting our facility please keep legs and arms covered and wear sensible footwear. Open toe shoes, sandals, shorts and t-shirts are not permitted in any of the manufacturing facilities.

  3. HOW OLD DO I NEED TO BE?

    You need to be over 12-years-old to take part in the Tour. Under-16s must be accompanied by an adult.

  4. CAN I PARK AT THE FACTORY?

    Parking is free on site.

  5. WHEN DO I NEED TO ARRIVE?

    Everything at our plant runs with precision. Please aim to arrive at The Jaguar Visitor Centre 15 minutes before your start time to make sure you’re booked in and ready to go.

  6. CAN I TAKE PICTURES?

    Photography is only permitted in designated areas so please ask your tour guide or host.

  7. IS THERE ACCESS FOR THOSE WITH DISABILITIES?

    The Tour provides access for people with disabilities. However, please do inform us about particular needs so any necessary arrangements can be made in advance.